Yes, there are groups and organizations out there that will manage your social media presence for you, and believe me, it's worth it.
I haven't signed up yet for it, but this guy's giving me a free look-over on my Facebook ads, to see if 1) I'm targeting the right audience and
2) I'm sending out effective ads.
Here's what I learned about Facebook advertising:
- You can have a campaign consist of multiple ads, each one targeting a specific audience with different images, words, etc. Once these go out, you can use the results to identify your best target audience. And if you set a dollar limit on your campaign, your ads will accumulate to that limit and no more.
- Broader scope is not better. You may think targeting 58 million people would be great, and you may jack up your likes to your page, but that doesn't necessarily translate into sales. Many people like a page just cuz they like it, or they like everything that comes their way, but they're not the ones buying your book. A broad reach may get you 100 likes on your Facebook page and no sales, whereas a niche target may get you 25 likes but 25 sales. Likes don't pay. Sales do.
More to come once I get the feedback from my social media coordinator. In the meantime, if you have a chance to consider Facebook advertising for your on-line book or self-published book, DO IT.
And most importantly, WRITE ON!
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